our approach
At dmk Publicity, we believe effective public relations begins with strategic thinking and strong writing.
Before media lists. Before outreach. Before coverage.
There has to be a story worth telling.
PR isn’t about volume. It’s about velocity.
We focus on relevance, relationships, and results that support our clients’ bigger goals.
PR should feel intentional.
Not noisy. Not transactional. And never generic.
Founder-led.
Hands-on.
By design.
dmk Publicity was founded by Denise Kovalevich, a seasoned communications strategist with deep experience across media relations, brand messaging, and public-facing storytelling.
Denise has worked alongside clients in entertainment, hospitality, lifestyle, and business, helping them shape narratives that resonate with the right audiences and earn meaningful coverage. Her approach is rooted in clarity, collaboration, and judgment — knowing not just what to say, but when and where to say it.
At dmk, senior leadership isn’t reserved for kickoff calls. Denise remains closely involved in every engagement, ensuring strategy and execution stay aligned from start to finish.
how we work
Discover
We start by understanding your brand, goals, audience, and landscape. Listening comes first.
what guides our work
Clarity
Clear messaging drives everything we do.
Integrity
We don’t overpromise or guarantee results that can’t be earned.
Relationships
Media relationships are built over time, not purchased or rushed.
Strategic Thinking
Every recommendation has a reason behind it.
Collaboration
We work closely with our clients, not around them.
our experience
Entertainment
Artists, creators, and entertainment brands navigating visibility in competitive spaces.
Hospitality
Restaurants, venues, and hospitality concepts building awareness before and after launch.
Lifestyle
Wellness, consumer, and lifestyle brands seeking thoughtful editorial placement.
Business
Organizations prioritizing credibility, leadership, and trust.